Positive influencers: The Kiwi women changing the face of Instagram

As Instagram comes under increasing scrutiny for contributing to poor mental health and body image, Alex Casey discovers a growing number of local women who are using the platform to empower and educate.  The average Instagram user under the age of 25 spends 32 minutes a day on the app. That’s a cool 11392 minutes … Read more

A trigger warning for a trotter

The censorship of a food writer’s Instagram post of piggy trotters and ears on a kitchen bench is a disturbing example of how disconnected from our food we really are.   The other day while I was mindlessly scrolling Instagram, I came across an image posted by London-based Ukrainian food writer Olia Hercules. My rapidly swiping … Read more

Surge in reports to online safety agency following Christchurch terror attacks

If the big sites ignore your complaints, come straight to us, say Netsafe. Alex Casey reports Netsafe have seen a spike in complaints lodged about offensive content following the white supremacist terrorist attack in Christchurch on Friday, with the majority of reports being made about content on social media sites. “We’ve received hundreds of reports … Read more

Why did Facebook go down? Here are our theories

For a desperate and difficult period of at least eight hours, Facebook and Instagram suffered a massive outage. They’ve so far kept a stony silence on the reasons. And wild uninformed speculation loves a vacuum. Here are 10 definitely true theories. 1. Facebook have confirmed on Twitter that they have not gone down because of … Read more

Facebook, Instagram, and Gmail outages: what the hell is up with the internet?

Yesterday Google went down. Today it’s Facebook, Instagram and WhatsApp. Please call an internet plumber immediately. The shit hit the fan about 2.30 yesterday afternoon. Here at Spinoff Towers we were about to launch our webseries On the Rag. “Can anyone send an attachment?” Fucking Gmail was down. I woke up this morning bleary after … Read more

Dear Police et al: Your cutesy social media account is bad and foolish

The flood of fun memes, hot takes and utterly inane dog speak springing from the social media accounts of public organisations and corporates needs to stop, writes Anna Connell Call me old, call me jaded, call me someone who enjoys the pain of shooting herself in the foot, but I don’t think every company or organisation … Read more

How 2018 was the year privacy fought back

Last year was tough for online privacy: new breaches, new laws, and way too many emails about privacy policies. James Ting-Edwards from InternetNZ takes us through the challenges and what they mean for New Zealanders online. Modern online devices and services are built and funded through the information we share with them. Apps that help … Read more

Why social media influence is a lot harder to measure than you think

Last week, a survey attempted to measure the impact of more than 30 local social media influencers on Instagram. But Lucy Revill, a Wellington-based blogger and social media influencer, argues that the survey should have zero influence over New Zealand’s content creators and brands.  On my blog, I’ve worked with many brands both big and … Read more

Monstera madness and fiddle-leaf frenzy: why we go crazy for indoor plants

New Zealanders have been filling their homes (and hearts) with cool, trendy houseplants in recent years. But why are we all so obsessed? And why are some plants so expensive?  More than 50 but less than a hundred – that’s how many houseplants Ron Goh reckons he currently has in his central city apartment. The … Read more

Summer reissue: Meet NZ’s most controversial food blogger

Albert Cho, the 21-year-old student whose sweary Instagram stoush with an Auckland cafe ended in racist abuse and thousands of new followers, opens up to Samuel Flynn Scott over some of Dominion Road’s finest.   This post was originally published 25 September 2018 A few months ago, Albert Cho was just a regular Auckland student, albeit … Read more

Cashing in on the fur baby economy

Boutique collars, handmade toys and speciality treats packed with the best ingredients you could ask for. What’s driving the new pet economy? Jihee Junn talks to the small business owners cashing in on the pet care craze. New Zealand is a nation of animal lovers, so much so that there are almost as many pets … Read more

The Great New Zealand Dessert Box War

Influencers may promote your product for a fee, but loyalty is not included. Madeleine Chapman investigates the dessert box saga of 2018. It all began with a complaint. It wasn’t an exciting complaint. In fact, it was pretty boring as far as rants go. Someone bought a product online and found that the product she … Read more

Bagels, bigots and bad language: Meet NZ’s most controversial food blogger

Albert Cho, the 21-year-old student whose sweary Instagram stoush with an Auckland cafe ended in racist abuse and thousands of new followers, opens up to Samuel Flynn Scott over some of Dominion Road’s finest.   A few months ago, Albert Cho was just a regular Auckland student, albeit one with steady modelling gigs in Korea. Then … Read more

How the Social Club is helping influencers take over the advertising world

Business is Boring is a weekly podcast series presented by The Spinoff in association with Callaghan Innovation. Host Simon Pound speaks with innovators and commentators focused on the future of New Zealand, with the interview available as both audio and a transcribed excerpt. This week, he talks to Georgia McGillivray about harnessing the power of social media influencers. Influencer … Read more

The maddest Insta-breakfasts of The Mad Butcher

Alex Casey counts down the most intriguing Instagrammed breakfasts of Sir The Mad Butcher. I don’t know about your social media diet, but I am sick of scrolling through endless pictures of smoothie bowls, protein oats and mermaid toast wondering when a foodie influencer will finally post something a) actually relatable or b) actually yum. … Read more

Victim condemns police inaction over 2015 complaint about ‘Insta-scammer’

More than 20 people have been in touch with The Spinoff accusing Dommy Topia of fraudulent behaviour. And now it’s been revealed that Topia has been known to police for years. Dominic (Dommy) Topia – the man who’s been accused of swindling thousands of dollars from dozens of individuals around New Zealand – has been … Read more

Dozens come forward to accuse Insta-scammer of swindling them out of thousands

Almost 20 more people have been in touch with The Spinoff to relay their experiences with Dommy Topia, whose actions were first brought to light via Instagram this week. And it’s clear Topia’s been pulling the same tricks for years. Dozens of people have come forward accusing Dominic (Dommy) Topia of scamming them out of … Read more

The Instagram scammer who ripped off NZ’s top social media influencers (UPDATED)

A video series featuring interviews with young female bloggers, business owners and creatives has been accused of being an elaborate scam by numerous Instagram users, who say its creator used stories of terminal illness and family death to emotionally manipulate interviewees into handing over cash.  Scroll down for updates from former NZ Bachelors Art Green … Read more

I got Instagram hacked by the fake Ray-Ban ads, and I’m mad as hell

Ads hawking bogus Ray-Ban sunglasses are springing up all over Instagram feeds. But where do they come from and who is to blame? Don Rowe, who found despite a spotless online record he’d been spamming the bloody things himself, launches an investigation. Like scoffing at some sucker with a cracked phone screen, there’s a certain … Read more

Cheat Sheet: Is social media app Vero going to kill Instagram?

Welcome to the Cheat Sheet, a clickable, shareable, bite-sized FAQ on the news of the moment. Today, Don Rowe takes a look at Vero, the so-called Instagram-killer.  Vero? That’s an insurance company right? Yes! No! Both! Vero is the self-proclaimed ‘Instagram-killer’, a ‘new kind of social network’, or as I call it, ‘yet another fucking … Read more