Down the rabbit hole and onto Instagram Stories, some of New Zealand’s most popular influencers are now regularly using their platforms to peddle fake news and conspiracy theories that could endanger public health. Jihee Junn finds out what consequences, if any, there are for those actively spreading mistruths. When the government announced Auckland would be … Read more
Detox teas have been taken off shelves after being shown to include a pharmacy-only laxative ingredient. Promoted as being aids to weight loss and an organ cleanse, detox teas have had a resurgence in recent years thanks to Instagram influencers hawking them at every turn. What do they really do? According to a recent Consumer … Read more
New collaborative gifting platform Joyable is looking to shake up how we group-purchase gifts. Co-founders (and sisters) Rochelle Sheldon and Kimberley Crossman explain how their latest venture works. Joyable (not to be confused with the social anxiety-reducing app of the same name) is a somewhat left-field move for co-founder Rochelle Sheldon. Having spent the better … Read more
Last week, a survey attempted to measure the impact of more than 30 local social media influencers on Instagram. But Lucy Revill, a Wellington-based blogger and social media influencer, argues that the survey should have zero influence over New Zealand’s content creators and brands. On my blog, I’ve worked with many brands both big and … Read more
Erin, Eliza, Taika, or Colin. Which New Zealand social media influencer gives you the best bang for your buck? One recent study reckons it has the answer. According to one well-known specialist agency, $10,000 will buy you anywhere from seven to 20 posts from as many as 14 paid influencers. The variation in posts is … Read more
How does a new meal kit delivery company break into the New Zealand market: they call up a handsome Kiwi fireman who we can all relate to. Jaco Kluts is an astonishingly normal man. He lives in an ordinary house in a steadily gentrifying suburb in Auckland, just near Penny Bright’s old place. Outside on … Read more