Move over Simone Anderson, Clarke Gayford has put away his fishing rod and replaced it with his phone… and a sheep? Stewart Sowman-Lund explains. The world of sponsored content is murky at the best of times and downright insane at the worst, with smiling influencers selling everything from teeth whitening kits to Covid-19 conspiracies. Thankfully, … Read more
Down the rabbit hole and onto Instagram Stories, some of New Zealand’s most popular influencers are now regularly using their platforms to peddle fake news and conspiracy theories that could endanger public health. Jihee Junn finds out what consequences, if any, there are for those actively spreading mistruths. When the government announced Auckland would be … Read more
Alex Casey chats to a group of 16 year-olds about the pressures of Instagram, weird men in the DMs, and their multiple online identities. “I’m planning on getting it,” says Neha. “Just my breasts. They’re just too small. It doesn’t look really nice in clothes and stuff.” Aaliyah would too, but wouldn’t touch her butt. … Read more
Alex Casey can’t stop watching Jojo Siwa’s vlogs on Youtube. With the documentary Jojo Siwa: My World arriving to Lightbox this month, here’s your much-needed introduction to a young internet sensation. Most nights I find myself falling down a Jojo Siwa rabbit hole, lying on my side with 400 chins as I let vlog after … Read more
Alex Casey chews on the serious issues with Nela Zisser, competitive eater and YouTube sensation. Nela Zisser is planning her next big meal: an entire block of butter. Or perhaps three kilos of fish and chips. Or perhaps another attempt at eating 100 McDonald’s cheeseburgers. Despite the YouTube star being six years into her competitive … Read more