Down the rabbit hole and onto Instagram Stories, some of New Zealand’s most popular influencers are now regularly using their platforms to peddle fake news and conspiracy theories that could endanger public health. Jihee Junn finds out what consequences, if any, there are for those actively spreading mistruths. When the government announced Auckland would be … Read more
Rachel Klaver (nee Goodchild) was one of the pioneers of New Zealand lifestyle blogging, gaining a dedicated following for her witty and insightful writing on topics from internet dating to diets. That meant she got free stuff – a lot of it. But was it all really worth it? These days it feels like everyone … Read more
TVNZ has pulled a story about Kmart from its site after The Spinoff obtained emails showing two online ‘influencers’ received undisclosed payments to appear. The revelations raise fresh questions about the murky and unregulated world of the influencer economy. Alex Casey investigates. Two prominent online “influencers” appeared in a 1News story about Kmart without having … Read more
TVNZ has pulled a story about Kmart from its site after The Spinoff obtained emails showing two online ‘influencers’ received undisclosed payments to appear. The revelations raise fresh questions about the murky and unregulated world of the influencer economy. Alex Casey investigates. This post was first published on November 15, 2017. Two prominent online “influencers” … Read more