Influencer regulation NZ

Confessions of an ex-social media influencer

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Rachel Klaver (nee Goodchild) was one of the pioneers of New Zealand lifestyle blogging, gaining a dedicated following for her witty and insightful writing on topics from internet dating to diets. That meant she got free stuff – a lot of it. But was it all really worth it? These days it feels like everyone … Read more

‘Mum’s the word’: The online influencers secretly paid to go on 1News

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TVNZ has pulled a story about Kmart from its site after The Spinoff obtained emails showing two online ‘influencers’ received undisclosed payments to appear. The revelations raise fresh questions about the murky and unregulated world of the influencer economy. Alex Casey investigates. Two prominent online “influencers” appeared in a 1News story about Kmart without having … Read more