TVNZ has pulled a story about Kmart from its site after The Spinoff obtained emails showing two online ‘influencers’ received undisclosed payments to appear. The revelations raise fresh questions about the murky and unregulated world of the influencer economy. Alex Casey investigates. Two prominent online “influencers” appeared in a 1News story about Kmart without having … Read more
Alex Casey spends a night at the New Zealand Social Media Awards, and meets both the influencers at the top of the food chain, and those trying desperately to climb the ladder. Joel Thomas took the photos. A sales rep for Mitsubishi Electric specialising in heat pumps and refrigeration, Tama was proudly sporting a t-shirt … Read more
TVNZ has pulled a story about Kmart from its site after The Spinoff obtained emails showing two online ‘influencers’ received undisclosed payments to appear. The revelations raise fresh questions about the murky and unregulated world of the influencer economy. Alex Casey investigates. This post was first published on November 15, 2017. Two prominent online “influencers” … Read more