Jim Hickey has made a Mukbang video because it’s 2018

The latest forecast for our most beloved weather presenter? Cloudy with a chance of cheese rolls. It’s been four years since Jim Hickey left our screens, leaving a cavernous cumburger-shaped hole in hearts. Sure, Dan the Weatherman is 100% a living icon and has well and truly run with the catchphrase gauntlet. But it doesn’t … Read more

Get ready with the On the Rag team (WATCH)

How hard can it be to film a Youtube beauty tutorial? The On the Rag team share their makeup expertise.  Everyone knows that one of the greatest Youtube genres was On the Rag is ‘Chit Chat Get Ready With Me’, a beautiful format where beautiful people put on their beautiful makeup beautifully while you sit there … Read more

Why Kiwi Shaaanxo’s $7500 PR unboxing video is a masterstroke of genius

Would you watch a stranger open PR packages in a YouTube video longer than the average sitcom episode? Millions of people do. Morgan Ashworth explains why. Shannon Harris is sitting on the floor in her filming room, wearing a Gucci-esque t-shirt and Homer Simpson pyjama bottoms. She’s surrounded by packages. It’s like 15 Christmases at … Read more

Everyone wants to go viral: a night out at the New Zealand Social Media Awards

Alex Casey spends a night at the New Zealand Social Media Awards, and meets both the influencers at the top of the food chain, and those trying desperately to climb the ladder. Joel Thomas took the photos. A sales rep for Mitsubishi Electric specialising in heat pumps and refrigeration, Tama was proudly sporting a t-shirt … Read more

Who is the fleekest of them all? Power ranking the top beauty vloggers on YouTube

YouTube is packed to the gills with expert makeup vloggers telling you how to contour your features, fill out your lips and generally draw a better face on your own face. In her first weekly column looking at beauty issues, Zoe Scheltema picks her favourite 10.  I sometimes wonder how people ever did anything before … Read more