Which social media influencer is the most (and least) influential of them all?

Erin, Eliza, Taika, or Colin. Which New Zealand social media influencer gives you the best bang for your buck? One recent study reckons it has the answer. According to one well-known specialist agency, $10,000 will buy you anywhere from seven to 20 posts from as many as 14 paid influencers. The variation in posts is … Read more

Auckland beauty blogger Kris Fox spills the tea on his YouTube success

Zaskiya Lesa talks to Kris Fox about finding fame online, beauty blogger sellouts and why he can’t go to the mall anymore. I tend to find myself mindlessly scrolling through social media to kill time, and without fail a Kris Fox video will always pop up on my timeline. His sassy, rambunctious tone is always … Read more

Who is the fleekest of them all? Power ranking the top beauty vloggers on YouTube

YouTube is packed to the gills with expert makeup vloggers telling you how to contour your features, fill out your lips and generally draw a better face on your own face. In her first weekly column looking at beauty issues, Zoe Scheltema picks her favourite 10.  I sometimes wonder how people ever did anything before … Read more