Alex Casey braves blue alcohol at 10.30am and social media paparazzi to learn female entrepreneurial lessons at the petal cupcake-festooned Girls in Business gathering. The day opened with an emergency announcement: the free fake tan in the goodie bags was leaking. “Make sure you keep them upright ladies,” event organiser Iyia Liu advised the 450-strong crowd. … Read more
Influencers may promote your product for a fee, but loyalty is not included. Madeleine Chapman investigates the dessert box saga of 2018. It all began with a complaint. It wasn’t an exciting complaint. In fact, it was pretty boring as far as rants go. Someone bought a product online and found that the product she … Read more
Business is Boring is a weekly podcast series presented by The Spinoff in association with Callaghan Innovation. Host Simon Pound speaks with innovators and commentators focused on the future of New Zealand, with the interview available as both audio and a transcribed excerpt. This week Simon is joined by Iyia Liu, a master of social media marketing. … Read more