Boss babes this way: inside the most Instagrammed business event of the year

Alex Casey braves blue alcohol at 10.30am and social media paparazzi to learn female entrepreneurial lessons at the petal cupcake-festooned Girls in Business gathering. The day opened with an emergency announcement: the free fake tan in the goodie bags was leaking. “Make sure you keep them upright ladies,” event organiser Iyia Liu advised the 450-strong crowd. … Read more

How Jamie Curry’s coming out video claimed back her authenticity

Jamie Curry uploaded a video titled “my sexuality” last Sunday, and in doing so let viewers in on a deeply personal side of herself.  Sharing one’s personal life online isn’t a new phenomenon, but for YouTube content creators it’s also a part of their job. Audiences expect to be let in to the creator’s world, … Read more

Kiwi teenagers are over achievers and it’s very cool

Zoi Sadowski-Synnott and Nico Porteous, both 16, won bronze medals at the Winter Olympics this week. Their efforts add to an ever-growing list of impressive achievements by New Zealand teenagers. When the world ends and New Zealand must present its best self for God’s judgment, it will be as a teenager. I spent a couple of … Read more

The Influencers: meet the social media stars who sell their celebrity (WATCH)

Whether they’re sharing beauty tutorials or performing pratfalls for the camera, social media influencers tend to have one thing in common: they want us to buy things. In a video collaboration between Frame News, Wrestler and The Spinoff, we look at influencers, and the powerful marketing industry behind them.  Almost as soon as we had … Read more

Books: The Year of Alex Casey – On Ghostwriting Youtube Sensation Jamie Curry’s Memoirs (+ VIDEO)

Spinoff legend Alex Casey’s 2015 as a first-time author: Jamie Curry, Jamie’s World, Napier, Sydney, ‘proper famous’,  bacon and eggs and revenge. The first time I encountered Jamie Curry she was in a short Facebook clip, you know the kind that start out kind of normal and then you suddenly see a dog walking past … Read more