Which side spent more and why? Jihee Junn crunches the numbers and finds a few misleading claims along the way. Ahead of election day, a handful of interest groups took to Facebook and Google to lobby for their respective views on the assisted dying and cannabis referendums. In the end, New Zealanders voted decisively for … Read more
Which parties spent the most on Facebook and Google, and was it really all worth it in the end? The election is over and the results are in: Labour swept the polls, National lost big, and the Greens and Act are set to return to parliament with an even bigger cohort of MPs than they … Read more
From eggplant emojis and twerking llamas to sweaty anthropomorphic butts, we present some of the most fascinating, hilarious and outrageous complaints dismissed by the Advertising Standards Authority (ASA) from 2019 to now. Avocadon’t (January 2019) The ad: In this ad from Specsavers, a man gets ready to join a cricket match, but when he reaches … Read more
Good morning and welcome to The Bulletin. In today’s edition: Peters captures political initiative with pair of speeches, future shape of unemployment in the spotlight, and second set of anti-semitic tagging at Auckland maunga. Over each of the last two years, PM Jacinda Ardern has been at the centre of coverage of an epoch-defining news … Read more
Some New Zealand parties have signed up. Others are still deciding. But if they don’t, should you trust them at all, asks Cate Owen. You shouldn’t just care that political parties are buying digital ads, you should treat any party that won’t sign up to Facebook’s political ad transparency measures with suspicion. Why? Because digital … Read more
Summer reissue: Alex Casey goes down a YouTube rabbit hole to try and find the best New Zealand advertising jingle ever created. This post was originally published on 28 May, 2019. It happened without warning. Staring into my simmering bolognese last week, something came over me. I turned slowly, the harsh kitchen lights dimming to … Read more
Michael Fuyala helps run his family’s wildly popular Misa Christmas Tree Farm in Auckland. But in recent months, he’s decided to venture into something a little bit different, setting up not just one but two startups: an online fundraising platform for charities, schools and clubs called Rewardhub, and an affiliate marketing network called Linkshop. Jihee … Read more
At 2pm every day this week, The Spinoff will be counting down 100 local television moments of the decade. Today, moments 100-81. 100) Kiwi Steve makes it through to Conan, 2017 Not strictly local television, but this moment had about a one in a bajillion chance of ever happening, and yet somehow… it did. In … Read more
Some TVNZ OnDemand viewers have reported feeling alarmed at a series of ads that address them by their names. So how does it work? Jihee Junn finds out. Recently in a Spinoff Facebook group, a rather lively discussion was sparked by a post about an ad shown on streaming platform TVNZ OnDemand. “Does the Skinny … Read more
Just a glance at our child obesity stats shows how severely inadequate our current advertising codes really are, argues public health medicine specialist Dr Michael Hale. There’s no such thing as a free lunch, or so the saying goes. So when a well-known fast food restaurant offered 50,000 ‘free’ burgers to consumers last month, there … Read more
For weeks, Carpet Mill has been running a very strange full page in a national newspaper. Duncan Greive investigates. At first glance, you barely notice it. A large, mostly empty page in a newspaper. A scattering of text, some logos, enough so you don’t immediately clock anything amiss. Only, there’s something off about it. There … Read more
How do Wish products fare in real life? Jihee Junn buys and tries a bunch of random goods. If you’ve ever wondered what an online version of a $2 store would look like, it’d probably look a lot like Wish – cheap, disjointed, riddled with poor English, and stocked with a ridiculously vast array of … Read more
Its rolling slate of cringey jokes and meaningless trivia is a familiar sight wherever there’s a captive audience – but what the hell is Giggle TV? Johnny Crawford looks into the tweet-stealing, wife joke-telling phenomenon. If you’ve spent any time in middle New Zealand in the past half-decade, you’re probably familiar with Giggle TV. Fish … Read more
Lucy Zee looks back on the late-nineties, early-aughts infomercial craze that was… Nad’s. In my prepubescent tweens, I started to notice body hair on myself. My arms, my legs, my armpits, my upper lip. I wasn’t so much upset but more curious than anything. Why did we grow hair in these places? When does it … Read more
Stan Walker just made Postie (nee Plus) cool again, but he’s not the first celeb brand ambassador to raise our collective eyebrows. Tara Ward takes a trip down New Zealand’s weird and wonderful celebrity endorsement highway. It’s a new dawn, it’s a new day, and Postie (nee Plus) wants to thank us for buying a … Read more
Television doesn’t make your eyes square, but it can make them leak. Alex Casey explains the phenomenon. Hear ye, hear ye, I am the town crier of Sobsonville Point, and I hereby decree that there are too many things on television that maketh me weep. As if the horrors of our melting planet and the … Read more
Alex Casey goes down a YouTube rabbit hole to try and find the best New Zealand advertising jingle ever created. It happened without warning. Staring into my simmering bolognese last week, something came over me. I turned slowly, the harsh kitchen lights dimming to a single spotlight. I held the saucy wooden spoon up to … Read more
What is Wish? Is it legit? And why does it advertise so damn much? “If Wish targeted ads are a window to your soul, then my soul is an absolute nightmare,” food editor Alice Neville quipped in the office one day. On Facebook, she’d received ads for a severed ‘finger’, a gimp suit, a wig-beard, … Read more
Burger King’s ad for its Vietnamese-inspired burger shows customers trying to eat with a pair of giant novelty chopsticks, to which Asian-New Zealanders ask ‘why’? It’s a crime against food Food crimes come in many forms: putting pineapple on pizza, pouring milk before cereal, and cutting bagels into slices like a loaf of bread. But … Read more
Anointed by Forbes magazine as one of Asia Pacific’s rising entrepreneurial stars, Ben Forman has a vision for building an honourable advertising industry in his home town. This week Wellington adman Ben Forman was one of six New Zealanders to be named in Forbes Asia’s latest ‘30 Under 30’ list of the region’s hottest young entrepreneurs. Some … Read more
Alex Casey combs through the most furious complaints made to the ASA about sanitary product advertising. In preparing for the period-themed episode of our new webseries On the Rag, I found myself watching a lot of old tampon, pad and liner ads. Remember the one where the lady uses a pad to clean up spilt … Read more
Danyl Mclauchlan stares into the abyss that is Google and wonders if we are about to experience the birth of a new, even more terrifying capitalism. I feel it most when I’m at the supermarket. I’m standing there looking at jellymeat but at the same time, I’m aware of being embedded in a web of … Read more
In the face of opposition to its involvement in mobile tech roll-outs around the world, the Chinese telecoms behemoth has unleashed a devastating global weapon: the simile. In a series of ads for print, digital and billboards across New Zealand this month, the Chinese telecoms giant Huawei pushed back at the government’s rejection of a … Read more
Everyone is ripping into the National mansplaining-KiwiBuild-barbecue ad online. But what, wonders Danyl Mclauchlan, if that was exactly what they wanted to happen … Sometimes the New Zealand National Party makes great political ads. Think about the now famous ‘pretty legal’ rowing ad from the 2014 election. Yes, that led to the party being sued … Read more
Back in all their misspelled, verbatim glory, we present 10 more of the most entertaining complaints made to and dismissed by the Advertising Standards Authority (ASA) from July – December 2018. Read more: No grounds to proceed: this year’s best TV ad complaints rubbished by the ASA How meaty is Meat Week really? (December 2018) What was … Read more
How honest do advertisements really need to be? Madeleine Chapman investigates a newspaper ad promising a price of $14.99 when the real cost is far, far more. The best advertisements make you stop. Sometimes because they’re funny, or fun to look at. Sometimes because they’re inspiring. And sometimes, though less often, because they offer a … Read more
The ad might not be shown on television, but the company behind it has got the publicity it was looking for, writes Cathrine Janssson-Boyd. A Christmas advertisement for the UK supermarket chain Iceland, which tells the story of a young girl who tries to help a baby orangutan whose home has been destroyed to create … Read more
Has remembrance of Anzac become too commodified? Australian historian Dr Jo Hawkins spoke to Alex Braae about what commercialised commemoration of Anzac means, and whether it has gone too far. At Anzac Day commemorations in Auckland earlier this year, the drummers were sponsored by casino SkyCity. It was just a small moment, but one that … Read more
The On The Rag podcast team – Michele A’Court, Alex Casey and Leonie Hayden – look back at the lady ads that made them the women they are today.