The absurd history of period advertising in New Zealand

Alex Casey takes a look back at the period ads of the late 90s and early 2000s, with the help of advertising guru Jill Brinsdon.  These days I can time my targeted ads for menstrual products like clockwork. Period trackers, bleedable underwear and menstrual cups all flood in on Facebook and Instagram several days before … Read more

A brief history of New Zealanders getting mad as hell about period ads

Alex Casey combs through the most furious complaints made to the ASA about sanitary product advertising.  In preparing for the period-themed episode of our new webseries On the Rag, I found myself watching a lot of old tampon, pad and liner ads. Remember the one where the lady uses a pad to clean up spilt … Read more

What happens to all the tampons and pads when they leave us?

Alex Casey goes on an odyssey to discover the fate of Auckland’s disposable sanitary waste. Chux cloths. The odd bit of corn. A set of false teeth. It was the worst Generation Game any human had ever played, and I hadn’t even found what I was looking for yet. I was staring into the void … Read more

The start-up that wants to give you free tampons

With an aim to empower both women in the workplace and girls in school, two young entrepreneurs have launched a drive to provide free sanitary products through corporate partnerships. Jihee Junn talks to Jacinta Gulasekharam of Dignity to find out how it all works. Menstruation! Lady business! That time of the month! Whatever medically accurate … Read more

The life-changing magic of the menstrual cup

Over the course of her lifetime, an average woman will use more than 11,000 tampons and pads at an estimated cost of almost $16,000. But there’s an alternative: the menstrual cup – an indestructible, environmentally friendly, unlimited use product that fans call ‘life changing’. So why don’t more women use them, wonders MB Acres. I … Read more

Here, let me help. Start by imagining your penis is bleeding

Following that Waikato Times column about blokes suffering from women’s periods (comprehensively rebutted here) Michele A’Court generously proffers some empathy advice for men. Hey Tom O’Connor, I think you’re doing “empathy” wrong. You’re doing that thing where, instead of imagining what it is like to experience something, you just describe what it is like for you to know … Read more

After covering the price of tampons for Seven Sharp, the Pharmac decision has me seeing red

TV reporter Kristin Hall spent much of 2016 drawing attention to the high price of sanitary products in New Zealand – a cost barrier that affects most women, but has serious implications for those at the bottom end of the income scale. Here she responds to this week’s decision by Pharmac not to fund sanitary … Read more