NZ’s election, online: What did each party spend – and how effective was it?

Which parties spent the most on Facebook and Google, and was it really all worth it in the end? The election is over and the results are in: Labour swept the polls, National lost big, and the Greens and Act are set to return to parliament with an even bigger cohort of MPs than they … Read more

Facebook to ban foreign political ads in run-up to New Zealand election

Facebook has unveiled tougher rules to control political content posted on its main platform and Instagram in the months before the September election, reports Justin Giovannetti. As of next month only New Zealanders who have provided Facebook with a form of government-issued identification will be able to post ads that make references to political figures, … Read more

If they haven’t signed up to the Facebook transparency tool, don’t vote for them

Some New Zealand parties have signed up. Others are still deciding. But if they don’t, should you trust them at all, asks Cate Owen. You shouldn’t just care that political parties are buying digital ads, you should treat any party that won’t sign up to Facebook’s political ad transparency measures with suspicion. Why? Because digital … Read more