You’ve heard of Black Friday, you’ve heard of Cyber Monday, but have you ever heard of mega shopping bonanza Singles’ Day? If not, here’s what you need to know about Double 11. What is Singles’ Day? Singles’ Day is a shopping holiday that’s held every year on November 11. It first started in China as … Read more
You’ve heard of Black Friday, you’ve heard of Cyber Monday, but have you ever heard of mega shopping bonanza Singles’ Day? If not, here’s what you need to know about Double 11. What is Singles’ Day? Singles’ Day is a shopping holiday that’s held every year on November 11. It first started in China as … Read more
AliExpo 2019 proved New Zealand’s ‘clean, green’ image remains as strong as ever, reports Jihee Junn. At Alibaba’s e-commerce expo on Friday, ‘brand New Zealand’ was at its sales-pitch best. There were face masks, eye masks, hand creams and serums made from the most natural of ingredients this side of the world had to offer. … Read more
What is Wish? Is it legit? And why does it advertise so damn much? “If Wish targeted ads are a window to your soul, then my soul is an absolute nightmare,” food editor Alice Neville quipped in the office one day. On Facebook, she’d received ads for a severed ‘finger’, a gimp suit, a wig-beard, … Read more
In less than 20 years, e-commerce giant Alibaba has revolutionised how people buy, pay, sell and market products in the world’s most populous nation. Jihee Junn travelled to its headquarters in China to see Alibaba’s complex ecosystem in action and find out how New Zealand companies are using it to leverage their entry into the … Read more