100% Pure New Zealand

Mascots, milk and multivitamins: Selling NZ at Alibaba’s e-commerce expo

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AliExpo 2019 proved New Zealand’s ‘clean, green’ image remains as strong as ever, reports Jihee Junn. At Alibaba’s e-commerce expo on Friday, ‘brand New Zealand’ was at its sales-pitch best. There were face masks, eye masks, hand creams and serums made from the most natural of ingredients this side of the world had to offer. … Read more

Whatever happened to the plan to make Aotearoa a green tech giant?

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Two decades on since ‘100% Pure’ New Zealand is slipping behind in environmental innovation. We need to act now to preserve our hard-won global image, writes James Araci. This year will be the 20th anniversary of New Zealand’s ‘100% Pure’ tourism campaign. Whatever you think of that slogan, there’s no doubt it has created billions of … Read more