It’s not easy being green: Why the redemption of hemp is long overdue

New Zealand has lagged behind the rest of the world in its attitude to hemp, but now innovative businesses are tapping into the nutritional benefits of this ancient crop.  A pharmacist and a banker selling hemp? It sounds like some kind of dodgy drug deal. It’s not though: it’s the leading edge of the hemp … Read more

‘Things got pretty weird’: What went wrong with edible bug business Anteater

Bex de Prospo went from running music venues to spruiking ants and locusts to the country’s best restaurants. Now, after three years of trying to make a difference, she explains why Christchurch startup Anteater is shutting its doors.  As we stood, evicted, on the side of a remote road in Cambodia, watching our tuk tuk … Read more

The shake-and-drink smoothie drops revitalising indigenous foods

No blender required, says south Taranaki iwi-owned enterprise Kaitahi, whose frozen smoothie drops using Māori ingredients have tapped into the convenient ‘superfoods’ market. Jihee Junn talks to business development manager Leonie Matoe about how Kaitahi’s innovative drops are reviving the use (and growth) of indigenous ingredients. Fossil fuels have long powered Taranaki’s economic engine. But … Read more

The pureed food restoring appetites to the sick and elderly

Every week on The Primer we ask a local business or product to introduce themselves in eight simple takes. This week we talk to co-founder of The Pure Food Co, Sam Bridgewater, whose business makes nutritionally dense and visually appealing food for people who have a hard time eating.  ONE: How did The Pure Food Co start and what … Read more