Alternative Muscle

More than meats the eye: The unstoppable rise of alternative protein

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Like it or not, plant-based meats are coming to a burger near you. Does this spell the end for animal agriculture, or just a shift in attitudes? This fake meat business might seem like a hot new trend, but China has been doing it for 1000 years or so. Mock meat, or fanghun, was developed … Read more

The plant-based revolution is here (and it’s juicy, salty and messy)

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Simon Day eats a burger and considers becoming a vegetarian (again).  For two years in my 20s, I was vegetarian. It was a choice based on the idea that it’s a much more efficient and much less environmentally invasive way to feed the world. I used to habitually roll out a quote attributed to Einstein: … Read more