Happy Cow Diaries part 4: We’re back, and ready to take on industrial dairying

Happy Cow Milk is poised to relaunch with a new business model and an invention that could revolutionise dairy production, explains founder Glen Herud, in the latest instalment of his Spinoff series documenting the company’s fall and rise again. Just as we were chilling the beers for our equity crowdfunding launch last Thursday we crossed … Read more

Summer reissue: I founded Happy Cow Milk to make a difference in dairying. I failed.

He founded an ethical dairying company that would allow calves to stay with their mothers. But Happy Cow founder Glen Herud admits that his enterprise had failed. This post was originally published 21 April 2018 I’m a third generation dairy farmer. The milk business is the only business I know. Four years ago I decided … Read more

The Happy Cow Diaries, part 3: ‘Most dairy farmers think our policy is a gimmick’

Against considerable odds, Glen Herud’s mission to create an ethical dairy company continues. With the help of supporters he has pivoted and is resurrecting Happy Cow Milk, and in this excerpt from his latest newsletter he describes how he’s solving the problem of bringing processing to the farm. Today’s newsletter has ended up as a … Read more

The Happy Cow Diaries, part 2: Yes I want to make money, but no I won’t use plastic bottles

Glen Herud’s mission for an ethical dairying company isn’t over yet. In part two of his series documenting his attempts to launch Happy Cow Milk 2.0, Herud talks about single-use plastic in the dairy industry and the plan to get farmers to adopt the “Happy Cow way”.  It’s been a very busy month scurrying around rebuilding … Read more

‘Your support brought me to tears’: Glen Herud on life after his Happy Cow story went viral

His company has been liquidated, his mobile milking shed sold for a song. But Glen Herud is not giving up on his ethical milk mission. Last month, we hit the wall and shut the doors – but our customers encouraged us to go on. I founded the Happy Cow Milk Company in 2012, and my mission … Read more

I founded Happy Cow Milk to make a difference in dairying. I failed.

He founded an ethical dairying company that would allow calves to stay with their mothers. Last week, Glen Herud had to admit that his enterprise had failed. I’m a third generation dairy farmer. The milk business is the only business I know. Four years ago I decided to find a way to do dairy in … Read more