It’s gonna hit ya! All the Frujus, reviewed and ranked

all five fruju flavours

Simon Day celebrates the arrival of summer by ranking the five flavours of New Zealand’s most beloved frozen treat.  The Fruju is the perfect accompaniment to the New Zealand summer.  While I fully endorse the role of the scooped ice cream in the Kiwi culinary cultural canon, when the asphalt starts to shimmer and the … Read more

In celebration of the ‘Eskimo’ exit from NZ grocery shelves

It’s a nice hot day in the summer and you reach for a … polar pie? New Zealand companies are removing the word Eskimo from their products. Recently arrived Canadian Justin Giovannetti explains that the move to banish the harmful and derogatory slang is overdue. The word Eskimo is about to disappear from New Zealand’s … Read more

Days of sugar and ice: Remembering the sweet treats of the 90s

From foul combat snacks to forbidden cones and fruit-based sophistication, the most sought-after sugary snacks of his childhood still hold a special place in John Summers’ heart. Childhood is always summer in recollection, and so came with the hope of ice cream, of jandals slapping on dry pavement in the direction of the dairy. There … Read more

Would you drink Jelly Tip and Goody Goody Gum Drops flavoured milk?

We review the entire country and culture of New Zealand, one thing at a time. Today, the new Primo x Tip Top collaborative flavoured milks.  Before Lewis Road Creamery came along and changed the flavoured milk landscape in New Zealand forever, there was Primo. Primo was humble – it was the everyman’s milk. It came … Read more

Spanish ice cream, Australian wine: how NZ brands are shortchanging customers

Kiwi brands like Tip Top and Montana might improve their bottom line by sourcing products from overseas, but they risk losing their customers’ trust for good, writes marketing lecturer Sharon Forbes. New Zealand’s reputation as a food exporter is based on branding around consistent quality and safety of New Zealand-made products. However, recent stories relating … Read more