Nisa founder Elisha Watson’s step-by-step guide on the most important things to think of when trying to build an ethical brand. Two years ago, I quit my job as a lawyer to start Nisa, an underwear brand that employs former refugees. I set up a garment manufacturing workshop with zero fashion or manufacturing experience and … Read more
Business is Boring is a weekly podcast series presented by The Spinoff in association with Callaghan Innovation. Host Simon Pound speaks with innovators and commentators focused on the future of New Zealand, with the interview available as both audio and a transcribed excerpt. This week Simon talks to Elisha Watson of underwear company Nisa. When … Read more
If you want to do gift-giving without hurting the world this Christmas, Sarah Paterson-Hamlin has the guide for you. This might be controversial, but I just don’t like getting or giving goats for Christmas. Not actual goats suffocating in Whitcoulls 3-for-1 wrapping paper in suburban Dunedin, but those cards that say ‘I bought a goat … Read more
A year on since launching Nisa – an ethical underwear company that employs former refugees – founder Elisha Watson reflects on all the things she’s learnt about running a business with a social cause. Quitting your job to pursue your dream is one of life’s great cliches. You’re probably working a desk job – stable, lucrative, maybe … Read more
Buying New Zealand made matters to you? All about ethical gear and sustainable materials? Read on. If the outrage over World’s practice of selling clothes manufactured in Bangladesh and China has taught us anything, it’s that if you make a claim about your clothes you should to be able to back it up. World founder … Read more
Every week we ask a local business or product to introduce themselves through eight simple questions. This week we talk to Elisha Watson, who quit her full-time job as a lawyer to start Nisa – an organic cotton underwear company that employs women from refugee backgrounds. ONE: How did Nisa start and what was the inspiration behind it? Before … Read more