Edmonds, Hubbards, Pams – our shelves are full of people immortalised in baked goods and cereals. Josie Adams sets out to discover who they really were, and if they even existed at all. “Who is Pam?” is one of the most burning questions of our time. She makes jam, baked beans, dishwashing liquid; Pam can … Read more
Every week on The Primer we ask a local business or product to introduce themselves in eight simple takes. This week we talk to brand strategist James Hurman whose latest venture, Storytech, wants to help small businesses work out their elevator pitch in a single day. ONE: How did Storytech start and what was the inspiration behind … Read more
In an attempt to bring good luck to our rugby team, Calum Henderson spent an entire day in full brand immersion: surviving on and consuming only officially licensed All Blacks’ products. This post was first published in October 2015 There once was a time when I cared deeply about the All Blacks. I was 10, … Read more