Bella KatzBella Katz

Bella Katz is a Commercial Business Advisor with New Zealand Trade & Enterprise in Australia, and a frequent writer and speaker on the topic of brand.

The Ides of Melbourne: the NZ chef continuing the Aussie invasion

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A restaurant that began life as a pop-up bartering for crockery has become the latest Kiwi concept to shake up the Australian food scene. Chef Peter Gunn grew up in a typical New Zealand home eating no-frills sausages, steak and mash. His Melbourne restaurant, Ides, is far from typical, and Gunn joins a select and … Read more

Australians have deep pockets for luxury and that’s good for New Zealand

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While bargain hunters get excited that cut-price retailer Costco is on the way, across the Tasman opportunity lurks for New Zealand firms targeting the other end of the shopping spectrum, writes Bella Katz. Luxury. It’s a New Zealand brand’s friend in Australia. If New Zealand companies don’t position their consumer products at the high end … Read more