The Fold host Duncan Greive speaks to NZ On Air’s new chief executive Cameron Harland about his first six months in the job and the findings of the recent Where Are the Audiences? report. Cameron Harland started his new job as the chief executive of NZ On Air in March, the week before the country … Read more
In this edition of The Spinoff’s media podcast The Fold, Duncan Greive unpacks the most important data points from a seismic new report into audience behaviour. NZ on Air’s biannual Where are the Audiences? report is unique in the way it attempts to measure the behaviour of a diverse set of audiences across all media … Read more
New Zealand’s only comprehensive pan-media audience survey comes just once every two years – and the latest has just been released by NZ on Air. Duncan Greive picks out the 10 most interesting conclusions. Measuring what audiences really do is notoriously fraught. Most surveys are done on behalf of the client – ie the platform … Read more