The rise and rise of the merino wool shoe

Varieties of merino wool footwear are emerging faster than Netflix series about British aristocracy. Michael Andrew takes a look at the rise of the shoe that almost everyone – including his 95-year-old grandma – is wearing. Some might say it all started with Allbirds. After all, to the average consumer, it was the New Zealand-American … Read more

Our Crocs to bear: Why the supremely ugly shoe will never die

Crocs aren’t ‘back’, they’re timeless. Josie Adams writes in defence of the injection-moulded clog that just won’t quit. When my flatmate mentioned she was going to fashion store North Beach, I asked if she could pick me up some Jibbitz™. “What the fuck is a Jibbitz™?” was her response, and then everyone laid into me … Read more

Lessons learnt from a failed custom shoe start-up

Business is Boring is a weekly podcast series presented by The Spinoff in association with Callaghan Innovation. Host Simon Pound speaks with innovators and commentators focused on the future of New Zealand. This week he talks to Jodie Fox, co-founder of Shoes of Prey. For many years, this week’s podcast guest executed every move from … Read more

What’s my size? How StrutFit is taking the guesswork out of buying shoes online

Auckland-based tech company StrutFit allows shoppers to virtually ‘try on’ shoes. So how does it work? And what does that mean for retailers? For eight months, I had my eye on a pair of black, patent leather boots – big, chunky, great for stomping around in. The other week, I finally plucked up the courage to … Read more

Can Allbirds (and Leo DiCaprio) handle the jandal?

Allbirds has a brand new product and investor – one from Brazil, the other from Hollywood. First, they came for our sheep. Then they came for our trees (but not before coming for our children). And now, they’ve come for our sweet, sweet sugar. I’m talking about Allbirds here, the San Francisco-based Kiwi footwear company … Read more

The family shoe store that first brought Dr Martens to New Zealand

To mark 4 Days of Fashion in the City, four of downtown Auckland’s fashion personalities are sharing their experiences of the industry. Today, iconic shoe store owner Pat Menzies recalls the era when flares and platforms graced the nightclubs of Queen St, and how that history has kept his store relevant in 2018. One day … Read more

Has Steve Madden ripped off this Kiwi brand’s runners?

One of these things is a lot like the other – which is why Allbirds is suing Steve Madden for allegedly copying its signature Wool Runners. Three years ago, former All Whites player Tim Brown set out to make a woollen shoe. In 2017, everyone from Larry Page to Mindy Kaling is sporting Allbirds, rounding … Read more