On rugby, attack memes and modern leadership: The Spinoff meets David Kirk

The man who led the All Blacks to victory in the first World Cup went on to become a Rhodes scholar, political operator and business leader. Today he’s worried about tribalism and the Trumpian tendency to vilification. He sits down with Spinoff business editor Maria Slade in Sydney. Rugby legend, Rhodes scholar, business leader and … Read more

Auditing ethics: How to prove you’re a good corporate citizen

What the B Corp certification actually means and why it matters. Five decades ago, economist Milton Friedman was concerned about business accepting a social responsibility. In an oft-cited 1970 essay for The New York Times Magazine, Friedman argued that while CEOs could feel an individual responsibility to society around them, “a corporate executive is an … Read more

The B Corp certified agency driving the biggest campaigns to save the arts

Every week on The Primer we ask a local business or product to introduce themselves in eight simple takes. This week we talk to Jo Blair, founder and director of Brown Bread – a marketing and communications agency from Christchurch that focuses on championing the arts, philanthropy and social good.  ONE: How did Brown Bread start and … Read more