The unauthorised history of the iconic Vogel’s ‘New Zealanders Overseas’ ad

It contains one of the most memorable lines in New Zealand advertising, but what else went into making the iconic Vogel’s O.E. ad? Maha Albadrawi, with help from Lucy Zee, investigates. As a kid, I watched a lot of TV. I still do, really, only now we call it ‘consuming content’ and it can be done … Read more