Jane CherringtonJane Cherrington

Dr Jane Cherrington is research director at The Briefing and founding partner at research and strategic agency String Theory.

We need to talk about Kevin

by

Saatchi & Saatchi executive chairman Kevin Roberts has been suspended over comments about gender in advertising. How could an ‘expert’ in the industry be so astonishingly lacking in insight, asks business and brand strategist Jane Cherrington. We need to talk about Kevin. Mr Roberts has caused quite a stir by suggesting that gender inequality is over, … Read more