The truth about ‘the truth about adrenochrome’, The Spinoff’s most-viewed story of all time

The Spinoff’s most-viewed article, by far, is an explainer about a drug that probably doesn’t exist. Josie Adams explains why a low-stakes story she wrote in a morning took flight. In early April I wrote this story about adrenochrome, a chemical compound that doesn’t exist in any meaningful way, and how it became the centre … Read more

You won’t believe what clickbait actually is

You’re probably using the term clickbait wrongly, explains Alex Braae. A shocking abuse of language is taking place in media every day, and experts are completely lost on how to deal with it. One word has been so brutally abused, overused and mangled that it is now completely unrecognisable. Do you know this word? Click … Read more