New World Miniatures

Ranking New Zealand’s most frenzied supermarket promotions

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The recent hysteria over Smeg knives is far from the first time New Zealanders have lost their minds over a supermarket promo. Alex Casey reminisces.  This week, New World’s Smeg knife stamp-collecting scheme came to a close to rapturous applause. And when I say applause, I of course mean a horde of furious, feral New … Read more

Society: Power Ranking the Entire 2015 Little Kitchen New World Range

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I see a girl screaming in the supermarket. She’s stamping her chubby feet and pulling at the tulle of her tutu in rage. “WHERE ARE THE LITTLE SHOPS MUMMY,” she shrieks, red-faced through tears. I turn slowly to realise I am facing a mirror. The girl, it’s me. I’ve been a slave to the miniature ever … Read more