Saving our bacon: How Freedom Farms champions consumer-led change

Choosing ethically produced meat and eggs at the supermarket is now a no-brainer for many of us, but not so long ago it wasn’t even an option. Like many people, Gregor Fyfe loves bacon. Always has. What he doesn’t love is not knowing how and where the pig that provided his bacon was raised. But … Read more

‘Natural’, ‘sustainable’, ‘Made in New Zealand’: How greenwashing became big business

Companies in New Zealand make a lot of claims about their environmental values and support of local communities – but is it all a greenwashed dream? Jenny Keown lifts the lid on ethical consumerism. Picture this: you’re a mum rushing through the supermarket, wailing child in tow, headache forming and needing to make a split … Read more

The rise of conscious (and convenient) consumerism

‘Vote with your wallet’ they say, which is why Conscious Consumers wants to make sure you cast your vote in the right place by linking your values to the businesses that match them. Jihee Junn talks to co-founder and CEO Ben Gleisner about turning ethical consumerism into a mainstream reality.  Christmas time turns us all … Read more