The SpinoffLab™ puts the Labour Party’s ad starring Jacinda Ardern through its captioning machine. View the first National Party ad, explained, here; the National Party teal-runners ad, explained, here; the first Labour Party ad, explained, here; and the first Green Party ad, explained, here. The leadership switcheroo meant plenty of things for the Labour Party, and among them … Read more
In the latest of our series that uses science to caption the parties’ campaign commercials, we examine National’s jogging sensation. In 2014, the National Party metaphor division pitted the blue people boat against the motley people boat, all to the tune of a pretty legal Eminemesque soundtrack. After three years of deep thinking and fresh … Read more
In the third of our series mining the truths from the political promos, Toby Manhire overthinks ‘Great Greens’. Already the Spinoff has turned its groundbreaking and vandalistic attention to the National Party’s “Let’s Get Together” and the Labour Party’s “Fresh Start”. Today it’s the turn of the Greens, whose first campaign ad was well ahead of … Read more
Andrew Little just talks naturally to New Zealand in the party’s first ad ahead of the election. Toby Manhire dives deep and scrawls captions on top of their captions. The National Party had its “Let’s Get Together” jingle, which we deconstructed using science yesterday. Today it’s Labour turn, with their “Fresh Approach” debut video ad. First, the video as … Read more
Already the internet is being bedazzled by political messages in the election leadup. Here Toby Manhire helpfully analyses National’s debut effort using the medium of captions. We’re still awaiting a ruling in the lawsuit against the National Party over their “Eminemesque” commercial – the one with the boats – from 2014, and already the first ad … Read more