Anna DeanAnna Dean

Anna Dean is co-founder and co-director of Wellington agency Double Denim Ltd. She is a PR maven, social media strategist and memorable event creator.

RNZ wants a ‘youth’ audience. Here’s 10 ways to get one

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RNZ management wants to grow a youth audience without having to build a costly new platform. Anna Dean offers a bunch – none of which involves scrapping RNZ Concert. Over the next few weeks RNZ National Concert staff are set to take part in strategy workshops focused on “growth in audience reach, size, strength, diversity” with … Read more