The Skodafone deal is driven by the battle with the dumb pipe
A Vodafone-Sky merger works for companies waking up to new realites about content, distinctiveness and immediacy. Whether it’s good for consumers is another matter altogether, argues Paul Brislen. There are two major trends in the telecommunications market that directly relate to the Vodafone-Sky-TV merger. The first is the commoditisation of everything. If you can reduce … Read more